Optimize For Search Engine Success

Search Engine Optimization is a great way for your site to get more exposure, to attract people looking for your services, products, or information.

Your customers are going to spend as little time as they need to find the information, products or services they are looking for. The higher up in the search results, the more likely your web site will be noticed. Our expert writers know how to make pages that the search engines love.

Don't be satisfied with being on the last page of search engine results, start optimizing your web content today.

An effective way to bring more traffic to your website is to display web pages with content that describes the services and material your audience is looking for. Content that includes words and phrases used by your customers when they search for your products and services is known as optimized content.

Here's a little advice to help you get started on optimizing your site for the search engines.

First, identify the keywords and phrases your target audience will be using to find you. This is not difficult to do. After you identify the keywords, make sure your write them down. Keep in mind that you may experience better results in the search engines if your keyword phrases contain three or four words. An example keyword phrase for a Honda Lawn & Garden care company would be "Honda garden tractor".

The next step is to create a web page for each target keyword or keyword phrase. So if you chose the following three (3)target keywords:

• Honda Garden Tractor
• Honda Lawn Mower
• Honda Weed Trimmer

You would want to create three (3) web pages, one for each phrase. Each page should contain it's targeted keywords within the TEXT of the content.

Search engines display your web site more prominently in their search results when your web pages contain this type of content.

The search engines can only consider your site and pages for the text-based words that appear on it. That's why you need to carefully choose your keywords and include them in your text.

You want to be careful, don't use the keywords too many times on the page.

Google and Yahoo search engines may penalize your site for excessive or gratuitous keyword usage. Repeating your keywords over and over is a sure way to get into trouble. Hiding your keywords on your page by making the font color the same as the background will also land you in the sin bin.

In the industry, this is known as "keyword spamming", and it's serious enough to get your web site BANNED. So be careful. A good guideline would be to use the keywords on your page no more than three or four times. More if your page contains a lot of text. Remember, be careful about it. Google and Yahoo! do not care if your site is in their system.

Get Free Traffic for your web site by adding or creating more content for your site

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